“The Common Knowledge, Zara Dramov’s new line of Italian leather handbags (crafted in New York City) is nothing short of wait-list worthy.”

- Christine Whitney, Harper's Bazaar




"Every once in a great while, a young talent (ahem, Alexander Wang and Prabal Gurung) will come along and stop us dead in our tracks. And, right now, that’s recent California College of the Arts grad Zara Dramov, behind handbag brand The Common Knowledge. Inspired by three-dimensional structure, this new line only stocks two styles at present, but, quite frankly, that’s all it really needs. Because, they’re that good."

- Bobby Schuessler, Refinery29




"Designer Zara Dramov is just 24, but she's already got a vision: bags with a backbone. Putting her degree in industrial design to good use, she's created an angular, geometric line of totes and crossbodies that doesn't quite look like anything else." 
- Nicola Fumo, Racked
 
“San Francisco native Zara Dramov majored in industrial design, so it's natural that her inaugural designs for her bag line, the Common Knowledge, have a structured, architectural silhouette.”
- Maghan McDowell, SF Gate
 
"California College of the Arts graduate Zara Dramov is leaving her mark on the accessories map. Her design approach is unlike most; she has a degree in industrial design and a three dimensional eye."  
- Exposed Zippers